Variable Data Printing

Typically, people think of variable data printing and publishing in connection with financial processing like a credit-card statement. The credit-card often includes advertisements for discounts and special promotions in the envelope with your statement. Most likely, your credit-card company doesn't send information about the same discounts and promotions to all of their customers. Instead, they analyze the buying histories of their customers; and they send information about discounts and promotions for specific products and services to customers that are likely to be interested in those particular products and services.

For Example:
  • a certain customer might receive information about discounts and promotions for music, casual clothing, and sports equipment
  • another customer might receive information about discounts and promotions for jewelry, wines, and fine dining
  • still another customer might receive information about discounts and promotions for computer hardware, computer software, and luxury-vacation packages.
  • The credit-card companies use variable data-printing systems to print these customized advertisements.
Variable data printing shows up constantly in our every day lives. Here are some other examples of variable data printing:
  • Variable data-printing systems are used to print labels on retail products.
  • Tickets and coupons are printed with variable data printing systems.
  • Insurance companies use variable data printing systems to print policies, benefit booklets and other documents.
  • Financial-services companies use variable data printing/publishing systems to create transaction statements in hard-copy (paper) format and in electronic (on-line) format.
The applications are of variable data printing unlimited. Best Press has implemented variable data printing for over a decade now. Let us assist you with planning your next marketing campaign. We can show you how variable data printing could better achieve your goals.
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